Graphic designing is visual art, and graphic designers are visual storytellers. They share the story through visual messages. Hiring a graphic designer is a distinct skill that demands a process from identifying to onboarding them with the firm.
Creativity is an essential skill for a designer. Hence, the role of a graphic designer invites tech savviness and creativity as a crucial combination.
Consulting a company that offers the services before starting your graphic design project reduces the risk. Companies like Moon Technolabs offer services to hire a graphic designer.
Tip: Research your way to the companies offering the designing services.
Great companies that are established have customer reviews. Always choose a company with good Clutch, Good Firms, and Bark ratings for authenticity.
Importance of Graphic Designer
Impression creation
Graphics is a functional tool for creating a brand image and making impressions. Half the battle is won if the image brand story convinces the client. If your brand image and story align with the clients, converting them takes no time. A simple instance is a brand logo, synonymous with brand identity. An appealing and creative brand logo captivates attention, and the reader tends to remember it. This appeal acts as a seed for future purchases.
Brand identity
Graphics tell the story of your brand beliefs, and designs speak about your brand. A proficient graphic designer knows this and tries to incorporate the ideology of the business. Qualified and skilled graphic designers use visual art to convey the brand message professionally. Hence, a brand logo not only stands for recognition but also for brand ideology.
Mode of communication
Pictures speak a thousand words. Hence, the art of communicating with visuals is a must for graphic designers. Hiring a graphic designer becomes beneficial as visuals communicate effectively and are more productive.
Brand Credibility
Human psychology says people tend to trust a product more if it solves one of their pain points. Products with problem-solving approaches make their name in the market and establish credibility. Graphic designers come in here presenting product designs with solutions to establish credibility.
Great Conversion rate
A significant reason to hire graphic designers is to create brand visibility. Visibility increases the brand’s popularity and aids in establishing trust for the brand. All these factors help convert a spectator into a consumer. Appealing graphic designs attract more customers, in turn increasing revenue.
Roles and Skills of Graphic Designers
- Designing the user interface and experience is one prime advantage of hiring a graphic designer. An intuitive user interface and engaging user experience for any website or mobile app level up the business.
- The designers are experts in visual communication, such as typography, color, image ideas, layout, and other design elements.
- They create the brand identity. Logos, brand persona, and brand guidelines are created by graphic designers that reflect the company’s ideology, values, and mission.
- Marketing and advertising the company visuals to attract consumers and potential clients is another benefit you gain when you hire a graphic designer.
- Other additional benefits are they have adept knowledge of print media(newspaper, magazine designing), digital media(digital ads, social media posts), Illustrations(custom artwork, unique design work)
- Information design is one crucial skill a graphic designer is required to know. Infographics, images, charts, and graphs are critical job roles of a graphic designer.
Understanding Your Needs and Interviewing Tips
Understanding your project needs will better help you understand the “why” of the graphic designer’s needs and responsibilities.
- Identify Your Needs
Every business has different needs. According to those needs, the responsibilities are decided for every role. If you are an app development agency, you’ll need a graphic designer with hands-on experience creating information designs and social media posts. But if you are a packaging business, you’ll need a graphic designer to design posts for social media and digital media, maybe sometimes illustration work.
- Determine the Project Needs
A skilled designer is a complete package with all the required knowledge, but you must be clear on how and where you need the designer. Giving your requirements beforehand helps the designer lay out the proposal considering your requirements.
- Establish the Timeline
Sharing your timeline with the designer helps them to understand and outline the project needs. The timeline guides the designer to work on the project and saves some time for edits, if any.
- Identify the Budget
Money matters significantly if you are working on a giant project. Identify the needs and plan your budget. Budget can vary as the cost of experienced and skilled designers differs from that of the freshers.
In-house designers are an expensive option. However, freelancers charge either hourly or on a project basis. Outsourcing a designer from companies like Moon Technolabs can be beneficial and less expensive when compared to in-house designers. Outsourcing reduces the maintenance cost while offering premium services.
- How to Look for Talent
The classic way always works, like asking for references. If someone has a great logo or engaging web page, you can ask them or find them on various job portals like Fiverr and Upwork. Looking at job portals involves the time to shortlist the profiles and portfolios and then deciding from them.
Navigating the Hiring Process
Engaging Job Description
Creating an engaging and creative job description for a creative post is essential. Ideal candidates may gauge the requirements from a creative lens. Other than that, communication and personality are decisive when hiring a graphic designer.
Interviewing the Potential Candidates While Hiring a Graphic Designer
The candidate portfolio and work review reflect the candidate’s design experience. One important tip while looking for or interviewing candidates is to ask them for their portfolios. There are various platforms like Behance to promote the work of designers. Another great tip is to list the mandatory and desirable tools the candidates must know.
Experience
When hiring a graphic designer with experience, you need to be on your toes. A fair experience with various tools like Adobe, Canva, Photoshop, and others is desirable. Enquire them about the different projects they have worked on previously. Reviewing their portfolio is essential to understand their work and expertise.
Personality and Professionalism
A vibrant personality with skills stands out in the crowd. Connecting and communicating the company values to the designers is critical, as their designs should symbolize the company’s value. The designers must understand the brand voice and showcase it accordingly.
Work Portfolio that Speaks Quality
A good portfolio tells that experience matters, but creativity tops the chart. A profitable combination of creativity with experience can print dollars. Looking at the portfolio, you can evaluate the following:
- Do they understand brand value and consistency?
- Do the design examples match your level of expectation?
- Do they have similar work experience in the industry?
Partnering with Collaborators
A graphic designer with multiple collaborations helps and profits the business with its multiple connections. Various roles of the marketing team, like copywriter, content writer, marketing strategist, social media marketer, SEO specialist, and others, contribute to building a brand. The benefit of working with an experienced graphic designer is they have multiple connections in the years they have worked.
Conclusion
Hiring a graphic designer has many benefits, like establishing brand identity and creating brand logos and designs to make company values and brand visible on various platforms. Apart from these, other skills are inherent and mandatory for a skilled graphic designer. The hiring process is detailed but fruitful in choosing the best from the market.
Outsourcing is always an option if you don’t want to get into the hassle of the hiring process. Moon Technolabs is a company that provides graphic designing, app development, and web app development services.
